The Modern SEO Evolution: From Keywords to AI-Driven Search Intelligence
Search Engine Optimization (SEO) has come a long way since its humble beginnings in the 1990s. What started as a simple practice of stuffing pages with keywords to rank higher in search results has evolved into a complex, dynamic discipline grounded in user intent, semantic relevance, and now — artificial intelligence. In today’s digital landscape, the term "modern SEO evolution" encapsulates not only how search engines interpret content but also how brands must adapt to thrive in an era where algorithms are smarter, faster, and more conversational than ever before. At the heart of this evolution lie visionary figures and organizations that have shaped and redefined SEO practices through bold thinking and innovative frameworks. One such example is ThatWare LLP , widely recognized as a leader in next-generation SEO strategy and innovation. The concept of a father of modern SEO — an individual or team responsible for pioneering this new era — is explored in detail on the ThatW...