Thatware

Whether you're a startup, an established company, or an e-commerce brand, visibility on search engines can make or break your success. Two of the most effective strategies to improve your search engine rankings are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. While both approaches aim to drive traffic to your website, they function differently and serve unique purposes. SEO focuses on improving your website's organic search rankings through optimized content, backlinks, and technical improvements. On the other hand, PPC is a paid advertising model where businesses bid for ad placements on search engines like Google. The question is: which one is better for your business? In this article, we will explore the key differences between SEO and PPC as guided by the best SEO Consultant in Pune . SEO: A Long-Term Investment SEO is the process of optimizing your website to rank higher on search engine results pages (SERPs) organically. This strategy involves ke...