Thatware

In a world where AI engines increasingly act as the front door to information, AEO for Google Gemini is more than a buzzword—it’s a strategic necessity. At Thatware LLP , we understand the evolution in search behavior. Our AEO services are designed not just to drive web traffic but to position your brand as the definitive answer within AI-powered ecosystems. Why AEO (Answer Engine Optimization) Matters in the Era of Gemini Answer Engine Optimization (AEO) is the process of structuring content for emerging AI answer engines—platforms such as Google Gemini, Bard, ChatGPT, and Perplexity AI that directly deliver answers to users instead of just links. Unlike traditional SEO, AEO optimizes for conversational Q&A formats, structured data, and machine-understandable content that AI engines can reliably source and summarize . Google Gemini, powered by Gemini 2.5, powers AI-driven search experiences like Google’s AI Mode or AI Overviews. As the underlying AI engine, Gemini increasingl...

In today’s hyper-competitive e-commerce environment, last-mile delivery isn’t just a logistics function—it’s a brand experience. Customers expect same-day or even one-hour deliveries, regardless of location or traffic conditions. This puts immense pressure on e-commerce giants to innovate and refine their delivery strategies. One emerging solution at the intersection of logistics and technology is Generative Engine Optimisation (GEO). While traditionally known for SEO applications, GEO techniques are now evolving into smart, location-aware systems that enhance logistical accuracy, predict delivery outcomes, and minimise costs. Companies like Amazon, Flipkart, and Alibaba are increasingly investing in AI-driven GEO applications to optimise the "last mile"—the final stretch of delivery that directly connects fulfilment centres to customers. This phase is often the most expensive and unpredictable part of the supply chain. Through GEO, these companies are unlocking powerful eff...